The 16th edition of our Microfinance and Entrepreneurship program took place from 14th July to 25th August. It was held on 4 alternate Saturdays, with 19 women enrolled and attending. Sessions were held as planned on Business Plan Writing, Professional Book Keeping and Cash-flow Management, Marketing, Tender preparation, Retirement plan and personal Financial Management. Of special interest was the session on Digital Marketing just introduced, where the women were taught how to market their products using social media platforms, Facebook being the leading marketing platform since it has a large number of users.
Mildred Mafura and Jacqueline Mwaura, who previously benefited from the training, were invited to give their experience on how new horizons were opened up by the training and the help it gave to set up and run successful businesses. They stressed the need to keep business records, network with people and set up structures that help the growth of a business. They also advised the participants to follow up any opportunity diligently, to be bold and act fast once they discover a gap in the market.
These sessions really encouraged the women who felt ready to set out themselves and start and run their own businesses. On the last day of the program, they brought their products so as to market them amongst themselves. In this way they could network and promote their businesses. Each one was awarded a Certificate at the end of the training. The women commented that the program had been informative and well-organized . They urged Kianda Foundation to undertake another such training program.